Food for Thought
Beyond Good Products – How to Rediscover the Consumer Relationship
In today’s marketplace, more and more companies are realizing that bringing terrific products and services to market isn’t enough to influence consumer loyalty. Of course, these provide a foundation, but other dimensions of the customer experience are becoming more important.
Providing value, status, and convenience is becoming essential, affecting both short-term measures of success as well as lifetime customer value. Learn here how to profit from offering these benefits through loyalty engagements, especially loyalty programs that surpass traditional points-base incentives.