Today’s shoppers are being presented
with a dazzling array of loyalty programs
that reward everything from making
purchases, to merely walking into a
store, to “liking” a Facebook page
online.

And while consumers can choose
whether or not to play the loyalty
game, retailers can’t.

Without a robust loyalty program,
retailers are often forced to compete
on price alone, while cutting themselves
off from the richest source of customer
data now available. In this mix of new
technology, new vendors and new
programs, what’s working?

Download this insightful whitepaper
from TIBCO Loyalty Lab to find out
the 6 trends worth watching in 2012:

• Game mechanics
• Social media
• Time-based posting
• Privacy
• Real-time marketing
• Mobile