Not every brand has the equity, the cache 
or simply the following to motivate 
consumers to sign up and state their 
intentions to be loyal. 

The sheer number of rewards and 
relationship programs that consumers are 
exposed to have raised the bar on what 
brands are worthy for this heightened level 
of relationship. 

In this white paper we address how brand
 marketers can determine whether loyalty 
marketing investments make sense for 
their brands.