Customer Loyalty:
Enabling Technologies for Customer
Engagement, Conversion, and Retention

In order for a retailer's customer loyalty
program or initiative to attract, convert, and 
retain customers, a mix of process, knowledge 
management, performance, and organizational 
capabilities must be in place. However, retailers
also need enabling technologies to execute
on the strategy.

This Analyst Insight will examine the key technology
components of a customer loyalty program, as well
as the importance of integrating loyalty elements
into a centralized loyalty platform. Key technogies
explored include:

• Social media
• Customer analytics
• Mobile loyalty
• Real time rewards
• Location-based messaging 

The report will show how leading organizations use
these technologies, and their impact on customer
satisfaction, retention, and re-activation.