The New Event-Driven Marketing:
Success with Real-Time Omni-Channel Engagement
30 mins + Q&A
Many companies still rely on the data warehouse and its historical view of the world as the way to analyze and report across many sources of data, but real-time interaction management has created a better way for marketers. Join TIBCO Loyalty Lab online where we look at:
- The differences between traditional campaign / trigger-based marketing and the new event-driven marketing
- The advantages of making the switch to real time
- The benefits of a single platform as the information and interaction hub between you and your customers
- How to use real time to create more loyal customers without sacrificing financial success
It's time to look forward - and back - to better influence today's consumer. Learn how!
Director, Global Solutions Strategy - TIBCO Loyalty Lab
Michael Greenberg has been a member of the TIBCO Loyalty Lab executive team for over seven years, working with roughly 75 clients on loyalty strategy, marketing strategy and solution design. Through this exposure, Michael ensures the TIBCO Loyalty Lab roadmap is aligned with the needs of clients and the market. Michael has worked in marketing technology services and consumer marketing for his entire career, and has written many columns for Chief Marketer, DM News and other publications on marketing strategy and technology.
Download The New Event-Driven Marketing whitepaper here.