Success with Social Loyalty
30 mins + Q&A
How do marketers encourage engagement when traditional channels to do so are becoming less effective?
- Newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011
- Adults in the USA spend more time on mobile devices each day than they do with print media
- Network and cable, public television and pay cable viewing for all sorts of prime-time programming was down this spring
For social networking it is a completely different picture.
- 22% of time online is spent on channels like Facebook, Twitter and Pinterest
- 40% of Twitter users regularly search for products via Twitter
- 42% of Americans watch TV while they’re on their laptops, smartphones or tablets
Join TIBCO Loyalty Lab for a webinar on-demand addressing how to influence and monetize brand engagement through social interactions.
Brett Hannath, Director of Marketing, discusses:
- Integrating social activity into existing reward structures
- Shifting from rewarding transactions to rewarding engagement
- Embedding a brand within the social channel
- Extending of customer understanding through social profiling
- Increasing engagement through social interactions
Register now and learn how to turn the promise of social loyalty into a results-producing reality.
Director, Marketing - TIBCO Loyalty Lab
Brett Hannath's 25 year career in enterprise computing spans the launches of MS-DOS 3.1 through to Apple iOS 6. Seven years as a developer in the Australian health sector laid the foundation for technical sales, education and product marketing roles with Progress Software and then Oracle Corporation - where Brett launched the world's first internet-enabled database - Oracle8i. At Intel Corporation, Brett led regional business development and alliances for 6 years and drove the commoditization of 64-bit computing, the enabling of a mobile workforce and the evolution of the digital home. Most recently, as Director of Marketing for TIBCO Software, Brett is enjoying the colliding worlds of the CIO and CMO - and all the promise it brings to re-defining how companies, consumers and systems interact. Brett is a science graduate of Monash University with a major in computing.