8 Essential Steps: Championing Your Investment In Loyalty Marketing
Whether you are about to invest in a full-blown customer engagement strategy or enhance your current program, you need a business case that shows the ROI.
This workshop combines the art and science of translating great marketing concepts into measurable economic scenarios to move the project ahead. You will learn to:
- Translate programs and campaigns to common analysis structures
- Set up a base-case from known performance data
- Understand how different categories and structures impact performance
- Identify the most significant variables of risk
- Build a test & learn capability that validates assumptions in a low-risk manner
- Overlay potential balance sheet and income statement impacts
Download this whitepaper to discover how to present your case in ways that build confidence, moderate risks and are supported by fact-based analyses.