The New Event-Driven Marketing
Real-time, event-driven marketing is the key to loyalty and profitability in a world that never sits still, and where technology is changing fast. Despite this, there are still organizations relying on the data warehouse and its historical view of the world as the way to analyze and report across many sources of data.
In this whitepaper, we look at the advantages of making the switch to real-time and creating more loyal customers without sacrificing financial success. We highlight the differences between traditional trigger-based marketing and event-driven marketing and the benefits of a single-platform as the information and interaction hub between you and your customers.
Webinar On-Demand: Event-Driven Marketing: Success with Real-Time Omni-Channel Engagement